Verdue Media & Communications
Strengthening communities through resourceful strategy and scalable programs.
Our aim is for the select organizations we work with to showcase their value and create an impact for rural people. We love agriculture and rural life and choose to work with organizations that serve these areas. When they succeed, so do we.
Strategy
Be viable in what you do. Whether you're a non-profit or an agribusiness, you're likely looking for resources on a daily basis to get your project started or expanded. We'll work with your organization to;
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identify the needed resources you need to grow your vision and build an understanding of who has those resources
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create focus around your many opportunities and map out how to pursue those that are most relevant to your organization
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develop tactics that add value to those you are trying to serve and to your organization
Engagement
We believe in building engagement isn't complicated or magic but it does mean consistency. Matching online and offline engagement can prove very effective in reaching your goals. Ways in which we help improve engagement are;
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updating, tweaking and scheduling your current methods for communications such as your website, social media, networks, events, mailing lists etc so those receiving your information receive it consistently.
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repurposing and improving existing content so it is relatable and relevant.
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information gathering, testing and reporting results to improve engagement and product/market fit even further.
Content Development
Create impact and begin to reach your goals. Today, the written word and impactful imagery are necessary in almost every context and tactic. Whether with an education or marketing focus, we help to;
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make sure that the meaning of your message is conveyed so that you are relevant to the people you want to connect with.
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build tactics to fit the audience you want to reach in a tone they can hear.
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reduce the overall time your staff spend writing or managing graphics by creating content that is transferrable to a variety of applications.
Evaluation and Research
Knowing that you've reached your goals is important. The strategy helps you set the goals and the evaluation helps you understand where you need to put your resources. We help to;
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Show how effective your strategy was and guide your next steps
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Create unity with your team members (both paid and volunteer) by creating opportunities to gather and share information
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Build reports that have value beyond their primary goal by getting them off the shelf and repurposing them in new and interesting ways.